Home Cleaning Business Plan

by: John O'Callaghan

Copyright 2005 John O'Callaghan Until about 10 years ago, business advice guru’s used to say that the best business to be in was the one you knew most about! That statement is disputable. And, even if it were true then, it certainly is not true today! Here’s why: No matter what skills you have or what trade or profession you are in, the amount of money you can earn is severely limited by the number of hours in the day you can work. Aha! So now we can say: A better business is one in which you can recruit and train others to do what you can do. This leaves you free to manage and grow the business, Even so, we still can’t say that it is best business to be in. We can’t say it because some trades and professions have much higher billable hourly rates than others. Copywriting, and especially direct-response copywriting, is undoubtedly one of the highest paid professions in the world! Copywriters tend to be pretty smart. A copywriter and an attorney are discussing fees: Lawyer: “My fees start at $150 an hour.” Copywriter: “I charge from $1 a word.” Lawyer: “Wow! I can't think of any word worth a $1.Gimme an example?” Copywriter: “Gimme a $1.” Lawyer: “Okay. Here's your $1.” Copywriter: “THANKS!” So, is copywriting the world’s best business to be in? I say NO! I say Info-Marketing on the Internet is undoubtedly the world’s best business to be in! It doesn’t necessarily have to be an e-book that reveals copywriting secrets and a list of words that sell. Although that would sell well to a business-2-business market. But it does have to be an info-product that’s designed to satisfy the needs and wants of a specific niche market. Simple, huh? Well, not exactly. If it were that simple, everybody with a how-to info-book and a direct-response website would be rich. As I see it, only about 5% of Internet sites make millions. The remaining bunch of hopefuls is still struggling. Jeff Walker, Product Launch a leading Internet marketing expert, says: “Everyone has heard the story of the Internet being paved with gold... but only a precious few are bringing home that gold. There are thousands of websites that won't even break even. Most of those sites are moribund... sitting there with products that don't sell. They will wither away, and then get blown off the Internet like some dried-up piece of tumbleweed.” Internet marketing expert, Cody Maya, Private Label Books, says, “The average cost of a copywriting project is $5,000--and that’s just for one sales letter. You need three things to succeed on the Internet: #1. You need a great product. #2. You need to be able to get traffic to your site. #3. You need to be able to convert those prospects into customers.” Internet marketing is great. It is not cheap. It is not easy and the learning curve for the average Joe Schmoe is mind-boggling. It takes a high degree of sophistication, and a lot of money to buy the kind of tools that will enable you to put your business on Auto-Pilot, “while you lie on the beach in Hawaii with your laptop and make a ton of money even while you sleep.” Yanik Silver, one of the top guns in Internet Marketing told me he spent near