Article Navigation

Back To Main Page

Click Here for more articles

Google
Convert Leads Into Customers, And Customers Into Super-customers!
by: Kirsten Hawkins
A simple definition of marketing is "the getting and keeping of customers." To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers.

The easiest way to do this, both on- and off-line, is through a content newsletter. There is no doubt that content sells. Useful content builds trust and credibility, and over time turns your customer from a stranger to a friend.

An online newsletter is easy to begin--all you need is an autoresponder. I use Aweber for my newsletter (http://aweber.com/?203081). You can advertise your newsletter on your website, on forums, on your business card, in articles you write, on traffic exchanges, and in your email signature. If you faithfully do these marketing tasks, your email list will grow over time.

You must provide useful and informative content in your newsletter. If you want subscribers to read it and (eventually) buy from you, do not offer them junk. I define "junk" as opt-in spam. Don't fall into the habit of sending out advertisements veiled as "articles." Don't send only solo ads. Instead, research topics for your newsletter and write quality articles. Subscribers who are impressed with your newsletter will buy from you. But it will take time to build trust. Trust is not built through junk.

There are three phases to this process: 1) Get a lead; 2) Convert that lead into a customer; and 3) Convert that customer into a super-customer. Your newsletter will help you accomplish all three tasks.

If you sell or market a product or service, and you are driving traffic to your website, you typically have only one shot at capturing the interest of a prospect. If I go to your site and click away, I may never come back. You need some sort of follow-up system. A newsletter is the perfect vehicle for follow-up.

If you are sending targeted traffic to your site (any other type of traffic is a waste), visitors will be interested in the content of what you are offering. To keep their interest, and to keep your name in front of them, offer a f-re-e newsletter. Even a simple, once-a-month newsletter will do.

If they sign up, you then have a chance to build a relationship. This is done through your content. Many people don't buy something the first time they see it, but as they come to know you and your product through your newsletter, they become more willing to purchase. Over time, just by offering a newsletter, you can convert more leads into customers.

You turn those customers into super-customers also through your newsletter. If the product or service they bought from you was quality, you have built even more credibility with them. Perhaps now they will make repeat purchases, or join a membership site you offer, or even become an affiliate for your product or service.

But the key is to offer useful, informative content. If the premier issue of your newsletter is nothing but an ad similar to your site, you will lose that lead. Build relationships through high-quality content, and you will convert leads into paying customers into paying super-customers.

Remember - no list, no money.

About the author:
Kirsten Hawkins is an online marketing specialist from Nashville, TN. Visit http://www.pageranksite.com/for more great online marketing tips and webmaster resources.


Circulated by Article Emporium

 


Google

Home | Link Directory | Add Your Link | Partners | Contact Us | Site Map
Articles 1 Articles 2 Articles 3 Articles 4 Articles 5 Articles 6 | Resources

Copyright © Online Marketing Point   Email : info@onlinemarketingpoint.com
round?

CR: WebCritique was launched with just a small amount of my own savings, plus a £1500 bank loan. My personal loan bank refused me for a business loan, so I set up a business account elsewhere. I also sold my car. Since then I’ve financed the business on cash flow, plus overdrafts and occasional loans, which is also the case for I Like Music, which is entirely self-funded. WebCopywriter cost nothing as the design was done in house.

I wish there was more cash readily available in the form of grants to small businesses in all areas: both affluent and under-privileged areas.

DS: What attributes do you think make a successful entrepreneur?

CR: That’s a tough question because there are so many variables that go toward making a business actually work; from personalities and people to the viability of an idea, state of the market and, often, circumstances outside a business owner’s control. As I say in my book, 'Certainly, there is no entrepreneurial elixir you can swiftly drink to make you automatically successful (except your own home-made passion-fuelled one). But you can prepare yourself to seize opportunities and make it happen for you.'

However, if I had to list attributes that would make the entrepreneurial life manageable, I would say, you need energy, passion and to be dedicated and thick-skinned. You need to be able to cope with times when your social life will suffer. You should be a great communicator and someone who enjoys networking, be it face to face or online. But probably the most key attribute is the desire to learn. That includes learning from mistakes.

In my book I speak to a variety people from Anita Roddick and Stelios to Simon Woodroffe, among others. All of them told me how important listening and learning is as an entrepreneur. And, as soon as you think you know it all, you’re history as a business. As a boss, if small business owners can remember that just because they started the business doesn’t mean they know more about marketing than the marketing chap, businesses would flourish easier. Learning should be a continuous endeavour, so a capacity and interest in learning is a crucial attribute for any entrepreneur.

DS: What do you believe are the necessary elements for a business venture to succeed?

CR: Good people. You need the right people working with you, be that in terms of partnerships or staff. They are the lifeblood of your business, so you need to value them and they will perform well. As Mike Southon says in The Beermat Entrepreneur 'People buy from People.' So ensuring that people working for you share your vision and at least can serve your customers in a way that they themselves would wish to be treated, is the first step.

You need to plan, as it’s easier to be passionate about getting somewhere if you know where you’re heading and how you’re going to get there. Plus cash-flow can kill businesses, so it’s important to know what is going to be coming in and out of the business all All about Business Information





 

Article Navigation

Back To Main Page

Click Here for more articles

Google
Corporate Greeting Cards
by: American Sentiments

Do you have a business associate whose daughter is getting married that want to congratulate? Is your customer getting married and you send a note? Is your first employee leaving and you want to bid him adieu? If yes, then log on to www.american-sentiments.com and express your sentiments to whomever you want to.
A corporate greeting card is the best way of showing your colleagues, customers and business associates that you care. It not only strengthens your relationship with them but also talks a lot about your dedication and commitment towards work and your enthusiasm to keep good relations with everybody who is engaged with your business. Be it corporate thank you cards, sympathy cards, corporate Christmas cards, festive corporate cards, corporate birthday cards or a corporate congratulations card, you can find the best of these at American-sentiments.com.
Corporate greeting cards are the best thing to give when it is a question of employees. Employees are your closest associates but normally there is a distance between employers and employees. American-sentiments.com helps you to bridge this gap and start a new chapter. Remember, employees are the backbone of your organization. They