Brochures. Are yours helping or hurting your company?

by: J K Inwood

Web Design Graphics Copywriting Kirwood Inc., Web Design, Graphics, Copywriting website repair Home | Search | Contents | Email | Web Design | Search Engines | Contact | Job Board brochure design Corporate Brochures: Are Yours Helping or Hurting Your Company? Please contact us at (519) 439-8884 or Email to discuss your particular brochure or copy writing requirement. How Good Are Your Company's Brochures? Desk Top Publishing software does not solve your copywriting and professional design/layout problems any more than owning a wrench makes you a qualified mechanic. Do you find yourself reluctant or even a tad apologetic when you hand out your company's brochure? Are you unhappy with it, but not sure why? If so, chances are you need a new brochure. But before you leap into that project, consider some of the points that follow. A little thought and planning now will go a long way in the creation of a brochure which both projects your corporate identity and image positively and is a brochure of which you can be proud. Why Do You Even Need a Brochure? First and foremost, a brochure is just as important and basic a tool as your business card. However, where your business card simply introduces you as an individual, your company brochure introduces your entire company. It is like an executive summary of your operation and offerings. It is an important marketing and sales tool, one in which you can do a little bragging and shamelessly present your credentials in the most favourable light. It is your opportunity to create a lasting impression. Make sure that it is a good one. A Good Brochure is essential to the success of your business. It must be brief. It must effectively communicate the most important fundamentals about your business and your products or services. It must communicate with, reach and move a prospective customer who, you must assume, knows nothing about your company. That is a tall order. A Good Brochure must leave the reader with the impression that yours is a solid, reliable company and therefore its products must be equally as good, solid and reliable. It is a corner stone in building trust with your prospective customers. It must leave the reader wanting to learn more about your company, but not necessarily today. A Good Brochure will introduce your company and give the prospect a visual feel for who you are and what you do. It should function well as both a door opener before a sales call and a reminder afterwards to which prospective clients may refer. While your brochure will seldom actually get you a sale, it will make getting the order so much easier Does Your Current Brochure Do All That? No? Well, Change It. A Bad Brochure Is Like Bad Breath. No one will tell you what is wrong, but they will avoid you, or in this case, your company. Your brochure, along with your phone number, wi