Search engine optimization means
ensuring that your web pages are accessible to search engines and focused
in ways that help improve the chances they will be found.
For webmasters, the major search engines are the most important places
to be listed, because they can potentially generate so much traffic.
For searchers, well-known, commercially-backed search engines generally
mean more dependable results. These search engines are more likely to
be well-maintained and upgraded when necessary, to keep pace with the
growing web.
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